We know shopper behaviour
The company was founded in 2011 with roots in world-leading retail management and shopper behaviour research. ​We use unique shopper-centered methods and collaborate with world-leading retailers and brands to develop their sales and improve the customer experience.
84 500+
Interviewed shoppers in store and online
2 200+
Analysed eye tracking recordings of entire store visits
640+
Evaluated campaigns
283+
Projects executed
Tune in on Frida talking on the Next Gen Retail Pod
Our tools
To get a broad and thorough understanding of the shopper, we always combine an effective selection of at least two data-sources that capture different aspects of the behaviour or attitudes of shoppers. By for instance connecting eye tracking data to receipts, we can measure a particular behaviour's impact on sales.
Eye tracking
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Unique insights about the shopper behaviour in store.
Latin square & sales data
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Academically founded method to measure sales effects.
Shop-along
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Researchers follow the shoppers in store and conduct in-depth interviews.
Personnel interviews
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Securing an efficient and frictionless implementation.
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Online panel
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Large scale online surveys to quantify key insights.
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Shopper observation
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Quantifying insights about the shopper's behaviour in store.
CDT
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Action driven decision trees uniquely rooted in the shopper perspective.
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