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Strategic partner

Based on all our store, category and campaign insights, we help our clients to develop their business

Insights partner

We generate new insights and input to lay the foundation for a data driven implementation

Category development

Strategy

  • Category review and plan

  • The future of checkout

Insight

  • CDT category decision tree

  • Planogram and promotion testing

  • Category initiative evaluation

     



 

Shopper & Consumer Insights

Strategy

  • Parcel delivery development

  • Store expectations on sales team

Insight

  • NPD – testing new launches in store and in the home environment

  • Communications test

  • Gray market and the shopper


 

Concept development

Strategy

  • Developling displays and merchandising material

  • Developing the concept and the shopper path

Insight

  • Concept review

  • Test and development of digital signage



 

Shopper marketing

Strategy

  • Promotion and merchandising handbook

  • Promotion Guidelines

  • Trainings

Insight

  • Moment of Truth studies for Pharmacy, Convenience and Grocery

  • Testing communication, POS-material, promotions and merchandising solutions



 

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